Chris Cardell and marketing
Just had an “interesting” piece of marketing. There is a school of thought that you are more likely to open a letter if it is handwritten. I have lost count of the number of times I have handwritten envelopes and it is true – as to whether it increases response rate, well who knows?
Anyway – the letter was handwritten and inside was an article apparently torn out of a paper with a handwritten note attached.
“Saw this and thought of you. This guy is really good. J”
Now I do know a few people called J. But surely they would use their first name.
Then it dawned on me – they had used my company name with a Ltd at the end and my home address. Any friend of mine would surely have put my normal address down.
They had got the company name from Company House. Is it a scam? Probably not as you are not being asked to sign up for anything without thinking about it. Still at the same time, there is a level of deception involved by trying to make you think that a friend has recommended him.
You have to be very careful with marketing and customer relations because with the power of todays internet, your reputation can be damaged in an instant.
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Using Facebook in your business
No doubt many of you will have used (or had children who use) Facebook. It’s a great way of communicating between people. However you can also use it for business as well. You can set up a Facebook group for your business as we have done.Then you can get clients to become friends and keep them updated of developments in your business.
Anything of interest in your business can go up straight away and instantly informs your clients. This can then be forwarded to other people.
Facebook also offers Facebook ads – simply put adverts appear on Facebook pages which are relevant people to your business e.g. 20 – 40 year old engaged people in York. By targeting such a key group, you can generate a lot of sales for yourself.
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How to market your business
Marketing, marketing. It’s what it’s all about. How do you get your site on the front page of Google? York Web Design has plenty of experience in marketing websites and has achieved considerable success in optimising for success in Google.
So what are some of the tips to get your site higher in the rankings?
Keywords
Your site must have enough keywords in the main text. The words must be relevant to your business. However you must be careful to not overdo it – otherwise you could be accused of having a spammy website and get banned by Google.
Links
The more people that link to you the better. Links have to be good links from relevant websites. York Web Design helps by advising you on using sites such as Facebook and Twitter which helps you get more inbound links. We offer a service in search engine optimisation and link building.
Develop a network
There are plenty of ways of building an online network. Facebook is one way as are blogs. A blog is a great way of interacting with customers as you can inform them of new features of your business and any other offers. You can also tell them of new developments in your area.
There are plenty more ways of marketing your site. More will follow in later blogs.
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