Just had an “interesting” piece of marketing. There is a school of thought that you are more likely to open a letter if it is handwritten. I have lost count of the number of times I have handwritten envelopes and it is true – as to whether it increases response rate, well who knows?
Anyway – the letter was handwritten and inside was an article apparently torn out of a paper with a handwritten note attached.
“Saw this and thought of you. This guy is really good. J”
Now I do know a few people called J. But surely they would use their first name.
Then it dawned on me – they had used my company name with a Ltd at the end and my home address. Any friend of mine would surely have put my normal address down.
They had got the company name from Company House. Is it a scam? Probably not as you are not being asked to sign up for anything without thinking about it. Still at the same time, there is a level of deception involved by trying to make you think that a friend has recommended him.
You have to be very careful with marketing and customer relations because with the power of todays internet, your reputation can be damaged in an instant.
