November 12, 2009

How to market your business
Filed under: marketing — Tags: , — admin @ 7:32 am

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Marketing, marketing. It’s what it’s all about. How do you get your site on the front page of Google? York Web Design has plenty of experience in marketing websites and has achieved considerable success in optimising for success in Google.

So what are some of the tips to get your site higher in the rankings?

Keywords
Your site must have enough keywords in the main text. The words must be relevant to your business. However you must be careful to not overdo it – otherwise you could be accused of having a spammy website and get banned by Google.

Links
The more people that link to you the better. Links have to be good links from relevant websites. York Web Design helps by advising you on using sites such as Facebook and Twitter which helps you get more inbound links. We offer a service in search engine optimisation and link building.

Develop a network
There are plenty of ways of building an online network. Facebook is one way as are blogs. A blog is a great way of interacting with customers as you can inform them of new features of your business and any other offers. You can also tell them of new developments in your area.

There are plenty more ways of marketing your site. More will follow in later blogs.

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November 2, 2009

Getting your site on Google
Filed under: Uncategorized — Tags: , , , — admin @ 4:17 am

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How do you get your site on the front page of Google? That is the all important question people want to know. At York Web Design we can help and advise on how to get your website on the front page.

Google works on a range of factors. Text is really important – you have to make sure that you mention the words that are relevant to your business. But don’t go over the top. Links are also necessary – especially those that link to your site. Go to blogs and add comments – put a link into your site from them. Have your own blog and keep it updated.

York Web Design can also provide a service which links your website to others. The more people know about your site the better. We can also advice on local advertising services such as Local Link and the Press.  It is essential that you know where your visitors are coming from and we provide a service which lets you monitor how people are finding your site.

A website is an essential business tool – and understanding how people find your site is vital if your site is to succeed.

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